Source material used in the analysis of Virtual Influencer.
Primary:
- Kim et al. (2023) — the CASA paradigm: how human-like appearance automatically triggers social trust; HVI against AVI; disclosure as the only interruption
- Sands et al. (2022) — anthropomorphism as design mechanism; agency as boundary condition; the AI influencer as social actor
Secondary:
- VirtualHumans.org (n.d.) · De Coninck (2026) · Internet Matters (2023) · VRT NWS (2023) · Youngworks (2025) · Sprout Social (2025) · The Marketing Cloud (2024) — industry directory, journalism, youth research, industry documentation
Entries covered: Virtual Influencer · Parasocial Relationship · Highlight Reel · Influencer