Source material used in the analysis of Ragebaiting.

Primary:

  • Brady et al. (2017) — empirical evidence that moral-emotional language raises retweet rate by roughly 20% per word, with outrage outperforming every other emotional valence
  • Rathje, Van Bavel & Van der Linden (2021) — hostility toward the political out-group drives engagement hardest; posts attacking an opponent are shared about twice as often

Secondary:

Entries covered: Ragebaiting · Clickbait · Wellness-to-Alt-Right Pipeline